The Challenge:
What can Durex do as both a sexual protection and pleasure brand to break down barriers and encourage sexual freedom?
The Solution:
Buying condoms at the store can sometimes feel awkward and embarrassing, with the slow movement up the conveyor belt and the cashier's teasing question: “Do you need a bag?” That’s why receiving a bundle of themed sexual products at your doorstep is so enticing.
The Idea:
Durex will partner with Gopuff to offer a convenient and no-contact solution through the Break the Barrier campaign. A monthly themed bundle service that provides a no contact option for all your sexual needs.
AD | Jaimie Leung
CW | Sydney Parker
