Challenge: Typography has the power to make words matter, facilitate change, and create awareness and a call to action. Choose a compelling issue and create a typographically-led campaign that is a call to action or raises awareness of the issue.
Audience: Universal means everyone.
Concept: Although the majority of Americans speak English, the language exhibits several variations across different communities and ethnic groups. Linguistic prejudice is one of the most common forms of inherent bias embedded into our society and it permeates the education system, corporate settings, and our world as a whole. We created a campaign and the organization, "It's Not Broken It's Human," that raises awareness of linguistic discrimination in America.
AD | Jaimie Leung
CW | Ilker Yakuppur Alfandari, Alexis Santoro
Caption: 90% of children of immigrants translate for their parents at home, school, medical offices, and government settings. Judgment and ridicule passed from many Americans creates shame for non-native speakers around communicating both casually and professionally. It’s time to recognize the courage of non-native English speakers in America and put an end to linguistic bias.
