Your Community, Unwrapped is a partnership between The New York Times and smaller local news outlets to emphasize that what happens close to home matters, sometimes more than what happens on a national or global scale.
Your Community, Unwrapped’s mission is to prioritize local media outlets to get you news that actually pertains to you.
Challenge: Over the past decades, more than 2,000 newspapers across the country have closed, leaving many communities without a source of information about their neighborhoods.
Concept: Create a campaign that promotes local news in America.
AD | Jaimie Leung
CW | Joseph Egan
Landing Page
Digital Banners
Socials
Caption: Clean beaches make for better sand castles. Join S.W.I.M on Worldwide Cleanup Day. Follow the QR code or the link in bio and unwrap all the ways to support your community best. #YourCommunityUnwrapped
Caption: Avid reader or not, fill out your bookcase for the best prices.
Nahant Public Library's Summer Sale has just begun. Click the link in bio to unwrap more of what your community has to offer. #YourCommunityUnwrapped
