Challenge: Develop a new McDonald's Monopoly concept that drives awareness and digital growth while boosting visit frequency and downloads of the McDonald's App among multicultural Gen Zers.
Concept: Create a getaway Monopoly idea that drives customers to participate and win prizes.
Creatives | Jaimie Leung, Noah Z., Jenna Y., Alex P.
The Game Board
Social Assets
Billboards
Retail Experience - Exterior
Retail Experience - Interior
The Game Piece
Packaging
Merchandise
