White Flower Oil. also known as Pak Fah Yeow, began in the 1920s in Penang, Malaysia, when Gan Geok Eng first developed the medicated oil for private use, named after his favorite flower - the daffodil. After it became popular among his family and friends, Gan decided to produce it commercially.
White Flower embrocation is a blend of several essential oils. It is a household essence for headaches, dizziness, muscular pain, travel sickness and mosquito bites. It has been nicknamed “old lady perfume” for its refreshing, strong smell.
Challenge: The younger generation can feel ashamed or embarrassed carrying this product around because of its old-fashioned packaging.
Concept: Create a more youthful looking packaging.
Current Packaging
New Packaging
Chinese Version
